Wear plaid while you shop on November 27th to show you support for local and independent businesses.
About Plaid Friday
The name Plaid Friday celebrates the diversity and creativity of Bay Area independent businesses. Envisioned to be the independent business alternative to the big box store "Black Friday", Plaid Friday is designed to help raise awareness about shopping local and supporting the local economy.
Although the designation of this day is a new concept, the movement towards supporting the independent spirit and "Indie" Businesses of the Bay Area has been growing and expanding year by year. In early 2009, The East Bay Express launched a monthly guide to shopping local called the Indie Resolution, where patrons pledge to spend money at local establishments. Other local movements include Buy Local Berkeley, Oakland Grown and Oakland Unwrapped. Plaid Friday was created by two local independent businesses, Blankspace Gallery and the Compound Gallery, as a way to tie into this movement and elevate the awareness of the abundant and thriving independent businesses located in neighborhoods throughout the East Bay.
Help us celebrate by supporting participating shops on Friday, November 27th and throughout this Holiday season.
Wear plaid on November 27th to show your support while shopping at participating businesses. Look for the special plaid placards at your local shops. Many of the participating businesses are offering specials for Plaid Friday. Go to the participating businesses page to find out.